Your brand is a direct reflection of who you are and what you bring to the table. The development of your brand is an adventure and period of self-discovery for both you and your business. It is a difficult, labor of love often equal parts and uncomfortable and rewarding.
In order to establish relationships essential to clients choosing your business over the competition it is important to know and understand your target market and communicate to them how the service or product you offer meets their needs. The questions you need to answer to start:
What is your company mission?
What are the benefits your products or services?
What do current and prospective customers think of your company?
What qualities do you want associated with your company?